Kat Angeles

BIPOC / LGBTQIA+ Web

Your website is your public face. Let’s make it a good one.

I’m Kat — a Principal Product Designer with nearly a decade of experience designing web and mobile products. As a proud queer professional, I’m offering web design and development work specifically for BIPOC- and LGBTQIA+-owned businesses, at more accessible rates than are typically available on the market.

A website doesn’t have to cost a fortune or lock you into a never-ending monthly subscription. It just needs to be designed and built with user experience, accessibility, and performance in mind.

Who this is for

Specifically for and owned businesses.

This page and its pricing are specifically for businesses owned by people who identify as BIPOC, LGBTQIA+, or both. The prices listed here are exclusive to those communities.

Not a BIPOC or LGBTQIA+ business?

If you’re an ally-identified business or a nonprofit, reach out anyway. I’m open to the conversation.

Say hello →

Building a mobile app?

Product design for apps and mobile experiences is my primary professional background. If that’s what you’re working on, I’d love to talk.

Reach out →

How this works

The phases reflect where you actually are.

This offering is organized into phases that reflect real stages of website readiness — what you already have before the project begins. The price for each phase is the total project cost for starting there, not a cumulative add-on.

Read through the phases below and take an honest inventory of what you have. Most projects land somewhere in the middle, and that’s completely normal.

Offering 1

Website from Scratch

Phase 1

Brand Foundation

$4,000

You’re at Phase 1 if you’re missing any of the following. A website needs a visual identity before it can be designed.

  • A — not a JPEG or PNG
  • A color palette that passes , including a primary color and an
  • Photography, if your site will include photos of your business, products, or team (not a service I offer, but I can point you toward free and paid stock photo resources)
  • A sense of visual direction — two or three websites that have a vibe similar to what you’re imagining for your own. They don’t need to be in your industry. This single step saves more back-and-forth than almost anything else.
I recommend hiring a dedicated graphic designer for logo and brand identity work — they’ll bring more depth and focus to it than a website project allows for, and your brand identity is a core business asset worth investing in properly. Phase 1 is available for businesses where that’s not currently an option due to budget.

Phase 2

Content

$3,000

You’re at Phase 2 if you have everything in Phase 1, plus the following.

  • A defined site structure — the pages you want (e.g. Home, About, Services, Contact) and a clear sense of what each page needs to accomplish
  • Finalized written content for every page — not rough notes, but the actual words, reviewed and ready to use. Content that changes significantly after design starts affects both timeline and cost.
  • A list of any special functionality — contact forms, a booking system, a directory, a map. These need to be scoped before the build begins.
Content writing is its own discipline. A professional copywriter will produce something meaningfully better than most people can write about their own business — it’s genuinely hard to write about yourself with the right distance. If a copywriter is within budget, I’d strongly recommend one.

Phase 3

Technical Foundation

$2,000 – $2,500

You’re at Phase 3 if you have everything in Phases 1 and 2, plus the following. This is the phase most people know the least about.

  • A you own and control, with login access
  • A decision, or openness to my recommendation (I use Vercel — free for most small business sites)
  • If you have an existing website: login access and admin credentials for whatever platform it’s on

Standard Build

$2,000

Clean, deployed on Vercel. No monthly platform fees. You own everything outright.

Tradeoff: Content updates require a developer and are billed at $85/hr. Batch them.

With

$2,500

Same build, with a simple editing dashboard so you can update content yourself — no developer needed.

Tradeoff: Higher upfront cost. Worth it if you update content regularly; less so if the site rarely changes.

A note on Squarespace, Wix, and similar platforms:These services bundle your website, content management, and hosting into one subscription — your site goes offline if you stop paying. If you don’t update your site often, a standard build with no platform fees is usually the better long-term option. I can work within your existing platform if you prefer to stay, but future changes would be handled by you or billed at my post-launch rate.

Offering 2

Website Redesign

Audit $250 · then scoped

For businesses that already have a website and want it significantly improved. Having an existing website doesn’t mean you’ve completed Phases 1–3 — the audit is how we find out where you actually stand.

A redesign starts with a paid audit at a flat fee of $250. The audit produces a written summary of the existing site and places your project on the phase spectrum above. Your redesign is then priced at the corresponding phase price, plus a $250 migration premium — and the audit fee applies toward that premium, so if you proceed, the audit effectively costs you nothing additional.

If the audit reveals your existing site has few salvageable assets — common with older sites — starting fresh may actually be the more cost-effective path. The audit fee does not apply toward a from-scratch build, but you’ll have a clear picture of exactly where you stand before committing to anything.

If you want to get off Squarespace:Canceling your subscription takes your site offline, but your content doesn’t disappear. Squarespace lets you export your content before leaving, and that content can be migrated to a new site. Migration is handled as part of the redesign engagement.

How we work together

Async, documented, no surprises.

All communication happens over email or your preferred messaging platform (Slack, Discord, etc.). No video calls. Keeping everything written keeps the project documented, threads clear, and decisions easy to reference. I commit to responding within 2 business days and ask the same in return.

01

You reach out

Include your business name, which phase you think you're at, and whether you want a standard build or one with content management. A best guess is fine.

Before any work begins, I’ll send a simple contract covering scope, timeline, and payment — including a deposit to get things started.

02

I send questions

Everything I need to begin — including a request for two or three reference sites that feel like the visual direction you're going for.

03

I build a working draft

Visual direction, layout, and structure in place. Your job here: does this feel right? Is the structure what you expected? Not the stage for copy edits.

04

Two revision rounds

Take a week to sit with the draft, collect everything into one consolidated list, then send it. I implement and return. We do this twice.

05

Site launches

Total timeline for a Phase 3 project: ~5–6 weeks from the time all assets and content are received.

06

Post-launch

Copy edits at $85/hr, 1-hour minimum — batch them. Structural changes scoped as a flat fee before work begins. Additional revision rounds at $250 flat.

On scope

The sites I build are well-suited for , portfolio sites, and informational sites. If your project requires full e-commerce, complex booking systems, or significant , I’m likely not the right fit. Not sure? Reach out — if it’s outside my scope, I’ll say so and point you somewhere better.

FAQ

Common questions

How long does a project take?

As a general guide:

  • Phase 3 standard build: ~5–6 weeks from the time all assets and content are received (includes two revision rounds of ~one week each)
  • Phase 2 start: add 1–2 weeks for content structure work
  • Phase 1 start: add 2–4 weeks for brand asset work
  • Build with CMS: add ~1 week to any of the above

Timeline assumes timely responses on both sides. Delays in feedback or asset delivery extend the timeline accordingly.

What if I need updates after the site launches?

Post-launch copy edits — text changes, image swaps, minor content updates — are available at $85/hr with a one-hour minimum. Batch them: one session covering multiple changes costs the same as one covering one.

Structural changes — new pages, layout changes, new functionality — are scoped and quoted as a flat fee before work begins.

If you chose the Build with CMS option, most routine content updates won’t require my involvement at all. If you find yourself needing frequent content changes on a standard build, it may be worth discussing whether a rebuild with CMS makes more sense going forward.

What's the difference between a copy edit and a structural change?

A copy edit is a change to existing content: updating text, swapping a photo, correcting information. Billed at $85/hr.

A structural change is anything that changes the shape of the site: a new page, a new section, a layout change, new functionality. These are scoped and quoted as a flat fee before any work begins — so you always know what you’re paying before I start.

What if I'm not sure which phase I'm at?

Go through the checklists as honestly as you can. If you’re still unsure, reach out and describe what you have — I’ll tell you where you land before any commitment is made.

Do I need to have everything ready before I contact you?

No. If you’re at Phase 1 and want to spend a few weeks getting your brand assets together before the project starts, that’s completely reasonable. You’re also welcome to reach out early with questions before you’re ready to begin.

Can you build an online store or booking system?

Basic contact and inquiry forms are within scope. Full e-commerce (product listings, cart, checkout) and complex booking or scheduling systems are outside this offering. If that’s what you need, I’ll say so upfront and point you toward better options.

What if the scope changes during the project?

Minor adjustments within the agreed scope are covered by the revision rounds. If something comes up that meaningfully changes the project — a new page, a structural change, new functionality — that’s a conversation before anything gets built, and it may affect timeline and cost. Nothing outside the original scope gets built without agreement first.

Ready to start?

Send me an email with your business name and what you do, which phase you think you’re at (best guess is fine), whether you’d want a standard build or one with content management, and any questions the above didn’t answer.

katangeles.gd@gmail.com →